working together east harlem

Working Together Components

The Working Together project has 6 components Merchant Organizing, District Marketing, Placemaking, Cleaning and Beautification, Business Support and Retention, Coordination.

Merchant Organizing

Without hesitation, this is the most important of the components managed by Working Together, as it pursues the independence of local merchants from Working Together, and support their efforts towards economic development by themselves. Until 2017, the Corridors had zero interrelation among merchants.

District Marketing

This component is fundamental for the general objective of Working Together, as there is a strong need to work on the image and public perception of our District, fighting back a common stigma of it being dangerous and unwelcoming.


Side by side with District Marketing, Placemaking is essential for sustainable economic development. In 2018, Placemaking activities were a split responsibility, between the BDC and a local CBO: Uptown Grand Central-UGC (as Partner).

Cleaning & Beautification

The CDNA provided a good understanding on the need to have clean/neat Commercial Corridors (most commercially-active areas of the District). That, with the objective of enticing visitors to browse the Area on a regular basis.

Business Support & Retention

As of December 2017, 53% of surveyed merchants did not feel prepared to efficiently manage their businesses (due to below-par management skills). 73% of them, had received fines from the City, due to below-par management.


In FY18,  we established firm relations with some stakeholders, deemed instrumental to carry out our objectives.

Upcoming Events

Join us for our next event in East Harlem.

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Small Business Saturday at…

12/22/2018 10:00 AM - 06:00 PM 1590 Park Avenue NY, NY 10029
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Solstice Soul Train at…

12/21/2018 04:00 PM - 06:00 PM East 125th Street b/t Fifth & Lexington avenues
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Holiday Bazaar at Metropolitan

12/21/2018 12:00 PM - 02:00 PM 1901 1st Avenue, New York, NY 10029
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Cash Mob at Armonie

12/16/2018 02:00 PM - 04:00 PM 1694 Park Avenue New York, NY 10035
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Learn more about the Working Together project.

This is East Harlem

The old time neighborhood feel…that’s East Harlem!

Working Together Images

Check back often to this gallery to view the progress each of the Working Together components.

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