The Cash Mob Initiative is a bi-monthly, local, neighborhood effort to gather friends, partners, and residents of Harlem with the purpose of supporting small businesses, and building community among these networks. Healthy community happens when we personally know business owners, and use cash so capital is redistributed within the local economy. These events happen on a Sunday. We collaborate with local churches to get a bigger turn out and maximize sales for the small businesses. Attendees are encouraged to spend anywhere from $10 to $20.