District Marketing

The Working Together campaign aims to celebrate the character, vitality and history of the East Harlem community, engaging merchants and the greater community in marketing all that the corridor has to offer.

Small Business Spotlights 


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District Marketing Gallery

We invite you to browse our image gallery featuring past Working Together District Marketing events. See button below.

Neighborhood Design Lab

In 2017, the Business Development Center of Union Settlement was accepted into the Neighborhood Design Lab program offered through the NYC Department of Small Business Services. Working with World Studio Inc., Union Settlement partnered with designers to brainstorm, plan and carry out the Working Together district marketing campaign. Reminiscent of the history of the East Harlem commercial corridor, the new logo and branding includes the infamous “Red Rose” of East Harlem and represents the diverse community of El Barrio.

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